Advertisers are fleeing social media platform X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with billionaire owner Elon Musk inflaming tensions with his own posts endorsing an antisemitic conspiracy theory.

IBM, NBCUniversal and its parent company Comcast said this week that they stopped advertising on X after a report said their ads were appearing alongside material praising Nazis — a fresh setback as the platform formerly known as Twitter tries to win back big brands and their ad dollars, X’s main source of revenue.

The liberal advocacy group Media Matters said in a report Thursday that ads from Apple and Oracle also were placed next to antisemitic material on X. On Friday it said it also found ads from Amazon, NBA Mexico, NBCUniversal and others next to white nationalist hashtags.

“IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation,” the company said in a statement.

Read more here:

CTV News
November 18, 2023